COMM1102

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FUNDAMENTALS OF STRATEGIC COMMUNICATION

Communication StudiesArts and Humanities
Course DetailsPrerequisites/CorequisitesCourse Learning Outcomes

Subject Code

COMM

Course Number

1102

Department(s)

Communication Studies

Course Title

FUNDAMENTALS OF STRATEGIC COMMUNICATION

Course Description

Strategic communication is the integrated, purposeful coordinator of messages to accomplish goals. This course will introduce students to the fundamental theories, concepts, and applications of strategic communication to meet a variety of organizational goals. It will provide an overview of practices using integrated marketing communication (IMC) to strategically create, manage, and disseminate powerful and persuasive messages to a variety of audiences.

Course Attributes

F-1st Year Student Appropriate

Units

4