COMM2301

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INTRODUCTION TO PUBLIC RELATIONS

Communication StudiesArts and Humanities

Subject Code

COMM

Course Number

2301

Course Title

INTRODUCTION TO PUBLIC RELATIONS

Course Description

This course introduces students to a series of conceptual frameworks to understand and examine public relations ethics. Students are exposed to a number of ethically challenging situations and cases to fully understand the spectrum and complexities involved in ethical decision-making. The course is designed to awaken and strengthen the moral foundations and ethical consciousness among students interested in pursuing a career in public relations.

Course Attributes

Values/Ethics-V

Units

4