Course Title
MEDIA AND AUDIENCE ANALYSIS
Course Description
Prerequisite: Knowledge of interview skills, basic statistics, algebra and MS Excel recommended, but not required. This course provides a comprehensive study of audiences as both a product of social context and a response to a particular pattern of media provision. It examines various audience types and roles in the transnational society, and professional practices in media industries. Students will learn a variety of qualitative and quantitative research techniques in audience analyses, communication management and marketing.
Course Attributes
Digital Studies
Units
4
