Course Title
BUSINESS POLICY AND STRATEGIES
Course Description
This course was previously BSNS 4112. This capstone course reviews how business strategies and policies, necessary for creating sustainable competitive advantages, are formulated by senior management. It emphasizes a systematic approach to planning based upon in-depth analysis of the external business environment and the internal capabilities of the organization. Case studies of major corporations dealing with strategic issues are an integral aspect of this course.
Units
4


