MKTG3112Download as PDFPUBLIC RELATIONSBusiness AdministrationBusinessCourse DetailsPrerequisites/CorequisitesCourse Learning OutcomesSubject Code MKTGCourse Number3112Department(s)Business AdministrationCourse DescriptionPublic relations is a major communications process for business, governmental institutions, and service organizations. Topical areas include ethics, stakeholder relations, and crisis management.Credit HoursUnits4