Course Description
Prerequisite: MKTG 2110 or MKTG 3110 with a grade of C or better and three additional MKTG courses 3000 above. Open to senior marketing students only.This is the capstone course in the marketing curriculum and should be taken in the student's final year. It focuses on the decisions required of marketing managers as they seek to develop, implement, and control integrated marketing programs. Students will be required to apply the marketing and business concepts covered in previous courses toward the development of effective marketing strategies.
Units
4
