Business Administration, Bachelor of Arts

Program Introduction

The Undergraduate Business Administration (BSAD) program helps students acquire the necessary skills for full participation in the constantly changing and multi-faceted business community that is shaping the world’s environment in the twenty-first century. 

One of the principal goals of the program is to provide students with an expanded awareness of the complex political, social, and economic environments within which all organizations and individuals must function. To meet these goals, the program is committed to the education and development of enlightened talent that will recognize and respond to the many complex problems facing public and private organizations. The program is dedicated to creating awareness among its students of the many alternative career paths available. Graduates are prepared for immediate entry into career fields and graduate programs. 

Admission to the Program

All Business Administration programs are open to any student with an active interest in business; there are no specialized requirements for admission, with the exception of the dual degree program. 

Program Organization and Graduation Requirements

The Business Administration program offers students an opportunity to earn either a B.A. degree or B.S. degree with a concentration in Management or Marketing.  The B.A. program is a generalist degree, providing a strong foundation in business while allowing students the flexibility to follow their own interests. The B.S. program allows students to concentrate in management or marketing.  The Business Administration degrees, concentrations, and minor are discussed below with full curriculum details on the curriculum worksheets found on subsequent pages. 

For highly qualified students, the School of Business also offers an accelerated dual-degree program in which students may obtain an undergraduate degree (B.A. or B.S.) and an MBA in a curriculum that can be completed in as little as five years. 

A student must obtain a grade of C or higher in all program courses required for graduation (including transfer courses counted towards business program requirements). 

Bachelor of Arts Degree

The Bachelor of Arts (B.A.) curriculum offers a breadth of course coverage based on the interests and needs of the individual student. As a stand-alone degree, the B.A. will prepare students for jobs in general management and other business fields. The B.A. degree in Business Administration also works well as a double major with various other B.A. degrees offered through other Stockton programs. 

The B.A. degree in Business Administration requires 16 program courses (64 credits) as follows:

• 12 business core courses

• 4 business electives

This degree also requires 64 additional credits in General Studies/At-Some-Distance courses. 

Concentrations are available in:

• Management

• Marketing

Management Concentration

The highly versatile Management Concentration prepares students for a wide range of positions in business.  Students will build a broad skillset and knowledge base critical to business areas such as successfully managing and operating a business. 

Marketing Concentration

The Marketing function is vital to the long-term viability of business organizations. In a global society, marketing is the interface among customers at all levels and providers of goods and/or services. The Marketing Concentration is designed to provide students with the necessary theoretical constructs, and a keen understanding of their practical value. The Marketing function prepares graduates for positions in the profession and/or graduate study. 

Full degree curriculum and transfer audits for the program can be explored using the Degree Works web-based tool. Full details about the curriculum are accessible on the website. 

Business Administration Minor

The Business Administration minor provides an opportunity for students majoring in programs other than BSNS or HTMS to expand their awareness of the dynamic and multi-faceted business environment. The Business Administration minor requires 6 courses (20-24 credits), consisting of 4 required and 2 elective courses.  Note that a grade of “C or better” is required for a course to count towards the minor designation.  The Business Administration minor is not available for students who major in Accounting, Business Analytics, Entrepreneurship, Finance, and Hemp and Cannabis Business Management. 

B.A. Or B.S./MBA Accelerated Dual-Degree Program

For highly qualified students, the School of Business also offers an accelerated dual-degree program in which students may obtain an undergraduate degree (B.A. or B.S.) and an MBA in a format that can be completed in as little as five years. Dual-degree students follow a modified program and start taking MBA courses in their senior year. 

Entry into the Program:

Incoming First-Year Studies

High school seniors interested in a business major who have a cumulative weighted GPA of 3.7 or above will be considered for early conditional admission into the dual-degree program.   They will be issued letters of acceptance to Stockton University as undergraduate students and given admission to the program. 

Continuing Students

Students interested in the dual-degree program must formally apply for acceptance before or during the second semester of their junior year. To be considered for this program, students must have an overall minimum cumulative GPA of 3.5 at time of application. 

Transfer Students

Transfer students will be considered for admission to the dual-degree program if they have a minimum cumulative GPA of 3.4 at the time of application and complete sufficient coursework in the business curriculum. 

Accelerated Dual-Degree Program Requirements:

• Dual-degree students must maintain a minimum GPA of 3.5 to remain in the dual-degree program.

• Students enrolled in, or intending to enroll in, this program should be aware that the following courses are expected to be taken at the graduate level (and should not be taken as part of the student’s undergraduate requirements):

• Business Law: dual-degree students are NOT expected to take the undergraduate business law course (PLAW 2120 or PLAW 3110) and ARE required to take the graduate course PLAW 5250.

• Capstone: dual-degree students are NOT expected to take the undergraduate capstone course (BSNS 4112) and ARE required to take the graduate capstone course (BSNS 5505).

• Concentration courses: dual-degree students pursuing B.S. degrees take 7 undergraduate concentration or program courses instead of 8.  The required concentration courses for dual-degree students are listed on the individual dual-degree curriculum worksheets. 

In addition:

Dual degree students take up to four MBA courses during their final two semesters as undergraduate students that count as undergraduate electives.

An internship (taken at the graduate level) is required for dual-degree students. 

The undergraduate degree will be awarded when the student completes the undergraduate business major requirements and reaches 128 credits. These 128 credits will include undergraduate and graduate credits. 

Students in this dual-degree program must meet with the Dual-Degree Advisor or his/her designee every semester to guide them through the program of study. 

Dual-degree students must finish their undergraduate requirements and apply for undergraduate graduation as soon as possible—usually as they are finishing their fourth graduate class. Permission from the Dual-Degree Advisor must be obtained before taking a fifth graduate class while still in undergraduate status.