Esports Management, BS
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Program Description
Program Introduction
The Esports Management degree is highly interdisciplinary, building foundations across the School of Business including Hospitality, Tourism and Event Management, Business Studies (Accounting, Finance, Management, Marketing), and Computer Science. Students enrolled in this program gain hands-on experience within the university’s esports student community and competitive team, local professional esports organizations, and business partners including the Esports Innovation Center located in Stockton’s Atlantic City residential building complex. Students will learn business fundamentals, how to manage and produce esports events, and develop skills as part of the program’s experiential learning sequence including professional work experience and internship requirements. The BS in Esports Management prepares students for a variety of careers within the esports ecosystem. The most common esports career opportunities can be broken down into three main areas:
Careers in Event Management:
Event Assistant
Regional Gaming Events Manager
Community & Venue Manager
Manager - Facility Booking
Event Producer
Careers in Marketing:
Marketing Lead
User Acquisition
Brand Manager
Marketing Manager
Media Strategist
Production Marketing Manager
Strategy Manager
Creative Development Specialist
Product Marketing Manager
Growth Marketing Manager
Brand Marketing Coordinator
Live Event Digital Marketing Assistant
Lifecycle Marketing Manager
Content Marketing Manager
Social Media Manager
Digital Marketing Assistant
Careers in Project Management:
Project Manager
Content Planning
Technical Project Manager
Publishing Specialist
Strategic Planning Associate
Development Manager
Producer
Community Manager
Admission to the Program
The Esports Management program is open to any student with an active interest in event management, marketing, and project management related to the esports ecosystem.
Program Organization and Graduation Requirements
The Esports Management program (ESPM) offers a B.S. degree. This program is a business-oriented degree and requires many of the same core courses as the Business Administration B.A. and B.S. degrees, with additional core and elective courses.
Bachelor of Science Degree
The B.S. degree in ESPM blends the practical with the theoretical. Whether working in the New Jersey area or elsewhere around the globe, students will acquire real world experience tied to their academic program preparing them for success and leadership in the esports ecosystem. Students will gain self-confidence, network with professionals, and explore possible career options in this dynamic industry.
The B.S. in Esports Management requires 20 program courses (80 credits), as follows:
7 Business Foundation courses,
3 courses in the Experiential Learning Sequence (plus a 0 credit Professional Work Experience),
8 courses in the ESPM Core, and
2 electives
This degree also requires 48 additional credits in General Studies/At-Some-Distance courses.
Note that a grade of “C or better” is required in all ESPM required program courses.
Program Special Features
While degrees and courses in Esports Management have been announced across the Unites States, Stockton University’s BS in Esports Management program is distinctive.
Professional Work Experience: Students will complete the program having earned 156 hours of professional work experience specifically with Stockton’s Esports team in multiple capacities (no more than 75 hours as a “player”). This course is part of the program’s “Experiential Learning Sequence” and prepares students to successfully engage in the program’s internship requirement.
Internship Requirement: Students are required to gain hands-on experience as part of the program. Students have access to develop the required skills in various internal and external opportunities with the Stockton University Esports competitive team, Stockton’s Esports Innovation Center, the Atlantic City market, surrounding areas, and beyond. Students will have earned an additional 225 hours of work experience in an external Esports and/or core competency related internship within the Esports ecosystem. Students will conclude the program with 381 total experience hours.
Interdisciplinary Degree with Business Management Core: The Esports Management Program is a culmination of content from the three core areas in Stockton’s School of Business. The BS in Esports Management will provide robust educational opportunities for those seeking to enter the Esports industry, including 80 credits focused on Esports Management and related hospitality, tourism, and business topics, along with 48 credits of non-business courses, including Stockton’s general studies curriculum that ensures students have an interdisciplinary, liberal arts education. The developed curriculum follows AACSB standards, and the program is under the School of Business existing accreditation. AACSB accreditation ensures that business schools meet the highest standards of excellence in teaching, research, curriculum, and learner success.
Course Sequencing and Schedule Planning
In considering course selection and sequences, students should understand that Stockton University does not have an evening division or an evening program. Consequently, there is no guarantee that all courses required for graduation will be offered every semester during evenings. While many required courses are offered during the evening, it is highly likely that at some point students who only take courses during evening hours will have to revise their schedules to ensure they take the daytime-only courses they will need to graduate.
Should the student be unable for any reason to take a prescribed course in the regular semester, it is his/her responsibility to take the course later. The student should not expect a waiver for the course at a subsequent date, nor should s/he expect that the course will be offered at an unusual time just to meet the individual’s personal needs.
Students should also understand that it is their responsibility to make certain that their academic records are in proper order at the time they apply for graduation with the bachelor’s degree.
Graduation with Distinction
A Bachelor of Science degree with “Distinction in Esports Management” will be awarded to students who have completed at least 32 program credits at Stockton, have a GPA in the ESPM major of 3.85 and above, and rank in the top 10% of ESPM graduating seniors (again, based on their ESPM GPA).
Full degree curriculum and transfer audits for the program can be explored using the Degree Works web-based tool. Full details about the curriculum are accessible on the website
